How Visibility Compounds In Brand-Led SEO
Dan Taylor explains how compounding search visibility turns repeated exposure into familiarity, preference, and long-term resilience.
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The Way Your Agency Handles Leads Will Define Success in 2026 [Webinar]
Master lead management in 2026 and uncover strategies to ensure leads do not go cold in your sales process.
Google May Let Sites Opt Out Of AI Search Features
Google says it’s exploring new controls that would let websites opt out of AI search features specifically, as the UK CMA opened a regulatory consultation.
Social Channel Insights In Search Console: What It Means For Social & Search
Social Channel Insights in GSC point to a broader shift where search validation increasingly follows social-driven discovery.
What If User Satisfaction Is The Most Important Factor In SEO?
Marie Haynes explains why Google’s AI ranking systems prioritize user satisfaction over vector optimization, based on insights from the DOJ vs. Google trial.
New Yahoo Scout AI Search Delivers The Classic Search Flavor People Miss
Yahoo Scout offers a clean and uncluttered classic search experience with the power of natural language AI.
Google AI Overviews Now Powered By Gemini 3
Google is making Gemini 3 the default model for AI Overviews and adding a direct path to ask follow-up questions in AI Mode.
Google May Let Sites Opt Out Of AI Search Features
Google says it’s exploring new controls that would let websites opt out of AI search features specifically, as the UK CMA opened a regulatory consultation.
New Yahoo Scout AI Search Delivers The Classic Search Flavor People Miss
Yahoo Scout offers a clean and uncluttered classic search experience with the power of natural language AI.
Google AI Overviews Now Powered By Gemini 3
Google is making Gemini 3 the default model for AI Overviews and adding a direct path to ask follow-up questions in AI Mode.
WP Go Maps Plugin Vulnerability Affects Up To 300K WordPress Sites
Vulnerability in the popular WP Go Maps WordPress plugin affects affects up to 300,000 websites
Sam Altman Says OpenAI “Screwed Up” GPT-5.2 Writing Quality
Sam Altman said OpenAI prioritized coding and reasoning in GPT-5.2 and “screwed up” writing quality. He says future GPT-5.x versions will address the gap.
Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’
Google DeepMind CEO Demis Hassabis says Google doesn’t have any current plans for ads in Gemini, as OpenAI moves toward ChatGPT advertising.
Social Channel Insights In Search Console: What It Means For Social & Search
Social Channel Insights in GSC point to a broader shift where search validation increasingly follows social-driven discovery.
What If User Satisfaction Is The Most Important Factor In SEO?
Marie Haynes explains why Google’s AI ranking systems prioritize user satisfaction over vector optimization, based on insights from the DOJ vs. Google trial.
How Do You Compete In Agentic Commerce?
The rise of agentic commerce ends marketing-first SEO and forces brands to compete on data integrity and product truth.
Google’s New User Intent Extraction Method
Google’s user intent extraction research shows how AI on mobile devices could be used to proactively assist users and automate tasks.
User Data Is Important In Google Search, Per Liz Reid’s DOJ Filing
Marie Haynes analyzes DOJ trial documents that reveal how Google’s proprietary freshness signals, spam annotations, and user data power its ranking systems.
SEO Pulse: Google’s AI Mode Gets Personal, AI Bots Blocked, Domains Matter in Search
This week’s SEO Pulse breaks down how Gmail-powered AI answers, crawler access decisions, and free subdomains are shaping who gets surfaced in search.
The Way Your Agency Handles Leads Will Define Success in 2026 [Webinar]
Master lead management in 2026 and uncover strategies to ensure leads do not go cold in your sales process.
Breaking Into The Black Box: Unlocking Meta’s Product-Level Ad Data
Brands can uncover product-level DPA performance by merging Meta API data with GA4 insights to verify algorithm decisions and guide more efficient ecommerce campaigns.
5 Google Analytics Reports PPC Marketers Should Actually Use
Five Google Analytics reports PPC marketers should use to improve targeting, justify spend, and understand how paid traffic supports conversions across the customer journey.
PPC Pulse: Google’s Podcast Launch, Demand Gen, ChatGPT Ads
This week’s PPC Pulse recaps OpenAI’s first ad test inside ChatGPT, Google’s new advertiser podcast, and expanded Demand Gen capabilities.
Ask A PPC: What Is The PPC Manager’s Role In The AI Era?
This week’s Ask a PPC reframes the AI conversation around responsibility, showing why strategy, data integrity, and human judgment now define PPC success.
The 5-Pillar Audit: Diagnosing Strategy Vs. Tactic Failures In A Google Ads Account
A five-pillar approach to paid search audits that exposes why AI-optimized campaigns still miss revenue, pipeline, and growth goals.
AI-Generated Content Isn’t The Problem, Your Strategy Is
AI can accelerate content production, but removing human expertise undermines the strategic infrastructure brands rely on to be found and trusted.
Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One)
An analysis of 2025’s most emotionally effective holiday ads shows why nostalgia, warmth, and human storytelling still outperform spend.
Ask An SEO: What Is The Threshold Between Keyword Stuffing & Being Optimized?
This week’s Ask an SEO addresses where keyword optimization ends and keyword stuffing begins in modern search and AI-driven systems.
The Future Of Content In An AI World: Provenance & Trust In Information
Learn about the future of search AI and trust in information in an evolving digital landscape focused on transparency and authenticity.
Five Ways To Boost Traffic To Informational Sites
Five expert strategies for increasing visitors to informational sites and outperforming competitors.
The Click Economy Is Over: How AI Search Is Forcing Publishers To Rethink Revenue
Publishers navigating the collapse of the search-to-traffic model need clarity on how emerging AI payment structures are reshaping value, leverage, and long-term strategy.
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JANUARY EBOOK HIGHLIGHT
SEO Trends 2026
In this year's SEO Trends 2026, we've compiled expert advice and predictions on:
- How to build SEO strategies that outlast algorithm turbulence
- Why AI content quality, not quantity, now determines ranking success
- The new rules for gaining visibility in a zero-click search environment
- How to create audience-first content that earns trust and conversions
Social Channel Insights In Search Console: What It Means For Social & Search
By Chelsea Alves
Social Channel Insights in GSC point to a broader shift where search validation increasingly follows social-driven discovery.
45 Best Subreddits For Marketing & SEO Professionals
By Shelley Walsh
Key Reddit communities that professionals use to stay informed, ask smarter questions, and learn from peers across industries.
TikTok US Deal Closes After Years Of Regulatory Uncertainty
By Matt G. Southern
TikTok’s US spinoff to Oracle, Silver Lake, and MGX has closed after a White House official said the US and China finalized the deal.
YouTube CEO Announces AI Creation Tools, In-App Shopping For 2026
By Matt G. Southern
YouTube CEO Neal Mohan previews 2026 priorities: AI tools for Shorts creation, text-to-game features, in-app shopping checkout, and image posts in Shorts.
YouTube Expands Monetization For Some Controversial Issues
By Matt G. Southern
YouTube is updating advertiser-friendly guidelines so some non-graphic videos on “controversial issues” may be eligible for full monetization.
Social Media Trust Is Breaking Down (And How You Can Rebuild It)
By Donna Almonte
Bots, fake reviews, and undisclosed AI are eroding trust on social media, creating a competitive advantage for brands that prioritize authenticity and real human experience.